Posted on July 27, 2013


Tina Quizon executive TV Producer of "Pathways to Paradise" with Human Behavioural Specialist  Dr. John F. Demartini in Honolulu Hawaii.

Tina Quizon executive TV Producer of “Pathways to Paradise” with Human Behavioural Specialist Dr. John F. Demartini in Honolulu Hawaii.

Everyone lives according to a set or hierarchy of values or priorities.  A value in this regard does not refer to a moral or ethical issue. It’s the things in life you consider to be the most valuable. It develops from the things you feel you perceive are lacking in your life, your voids. Health becomes a value when you are sick. Relationships become valuable if you don’t have a partner. Travelling becomes valuable if you feel trapped and security when you feel threatened.


The more important something is to you, the more you value it. Therefore, the higher the value is on your ranking list, the more inspired, disciplined, loyal and focussed you are in that area. It could be your children, your career, your environment or your family – literally anything. The lower the value is on your ranking list – the more likely you are to be less disciplined and focussed in those areas.

Your values determine the way you see the world and act upon the world. Everything that you perceive supporting you, you will label as ‘good’. Anything you perceive challenging what is important to you, you will be perceived as ‘bad’.

Your hierarchy of values also establishes the things you will focus on. If you walk into a shopping mall and your highest priority is your children, you will predominantly notice children’s clothing and toys. If business and finance is high on your values, you will notice book and computer stores.

As long as you set goals and direct your energy in the areas of your highest values, you will be inspired, disciplined and focused.

(Here is the link to view our “Pathways to Paradise” TV Show interview with Dr. John F. Demartini)


This is the area where you are most likely to succeed and your self-confidence will increase. The opposite will occur if you set goals in the areas lower on your values.

Your values steer the direction you are heading in. If building wealth and saving money is not in the top five of your values list, you are unlikely to ever be financially wealthy.

It is important to understand that yours or anybody else’s values are never wrong or right. Personal values are neutral and your values may change over time.


Because it effects our stress levels, the way we live our lives, the way we respond to others, it removes life’s little mysteries, it obviates the aging and debilitating emotions of depression and elation, judging others or yourself will be a thing of the past, your success levels will increase, it decreases the chance of divorce, it prevents premature aging and even early mortality. I could go on and on. In short, it gives us a balanced perception on everything. Understanding human values means living a life with blooming flowers instead of strangling weeds.


If you set goals that match your highest values, it will release hormones (like endorphins and serotonins) which strengthens your immunity.


It’s a fantasy if you set a goal that do not match your values. For example, you idolise someone, fantasize about being just like them and put them on a pedestal. You then try to live according to their values, whatever they may be. Your own values are now going o be undermined. This will bring feelings of frustration. You will not be able to say focused or disciplined. You strive to be something you are not and to reach goals that do not match your values.

I meet many people who claim they have certain values, but their behaviour shows something totally different. What you do says a lot. For example, there was a surgeon who recently gave birth to twins. She tried to be a ‘supermom’ and be there for her kids 24/7. It wasn’t long before she experienced emotions she was too shy to admit: anger and frustration. She began to feel she was sacrificing her career which was higher on her values than motherhood.  She wanted to further develop her skills as a surgeon and save lives. She eventually decided to go back to the hospital on a part-time basis, but this did not detract from her love for her children.  How many people do you know are not fulfilling their highest values because of the projections of society?  We have to stay true to our values or we will live an uninspired life.


Answer these 12 questions to help you identify your hierarchy of values (what is most important to you to what is least important). Important to note:  Values, in this context, has nothing to do with morals and ethics.

Give at least three answers to each question.  When you are answering these questions, it is helpful to prompt yourself with the seven areas of life: Vocational (career), mental (studying, reading, expanding your mind), financial, family, social, spiritual and physical (sport, appearance, health). Remember, your life demonstrates your values.

  1. What do you fill your space with (home and office)?
  2. How do you spend your time?
  3. How do you spend your energy?
  4. What do you spend your money on beyond monthly set expenses?
  5. Where are you most organised and ordered?
  6. Where are you most disciplined and reliable?
  7. What do you think about or focus on most?
  8. What do you envision or dream most about?
  9. What do you internally dialogue about most?
  10. What do you externally dialogue about most?
  11. What are you inspired about most?
  12. What do you set goals towards most?

Now count up the duplicated answers.  Whatever gets the highest score is your highest value (where you are most dedicated, focused, disciplined and ordered).  Generally, your top three values will be where you put most of your energy and attention.

Plot your hierarchy of values once you have established them.


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About Dr John Demartini

He is a world renowned human behavioural specialist and an expert in leadership development.  He has synthesised 41 years of research in over 260 disciplines into programmes, presentations, seminars, 40 self-development books and an extensive library of CDs and DVDs covering topics from business, financial mastery, relationships, building teams, communication to activating leadership and greater productivity in all areas of life.

Dr. John F. Demartini has appeared numerous times on our “Pathways to Paradise” TV Show, and we had the opportunity to interview him again, watch this Sunday July 28, 2013 on channel 49 in Honolulu  at 8:30 pm Hawaii Time Zone and worldwide on the internet at www.olelo.org click the FOCUS livestream at the same time ,  for the  TV broadcast of  my interview with Dr. John Demarini on “the Value Factors”, and in the 2nd part of our TV Show  watch Dr. Demartini’s radio interview with Dr. Terry Shintani on “the Healing and you” Radio Show KWAI 1080am.

Dr. John F. Demartini  has shared the stage with Sir Richard Branson, Steven Covey, Deepak Chopra and Donald Trump and has been interviewed by the world’s leading media such as Larry King Live, the Wall Street Journal and O Magazine (Oprah).

To find out more about his work and to book Dr Demartini contact the Demartini Institute: info@DrDemartini.co.za.  or visit the at Website: www.DrDemartini.com